Check-in and Welcome Coffee
08:30
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09:30

09:30
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10:15
Fri 22/0909:30
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10:15
Keynote | EN
In English

The Power of mCommerce

Speaker: Stephan Schambach

Stefan Schambach, renowned ecommerce technologist and CEO of NewStore Inc., analyzes the overall impacts of mobile on retail, and the state of play for mobile-centric approaches today. mCommerce is ubiquitous and the fastest growing retail channel, but what comes next for SMBs?

10:15
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11:15
Fri 22/0910:15
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11:15
Strategy-Track | EN
In English

Cost Per Sale models for selling on marketplaces

Speaker: Thennarasu Ponnusamy

Thennarasu Ponnusamy, Senior Principal Engineer at eBay, shares advice on how merchants can use a cost per sale strategy to maximize their sales and ad investments on popular marketplaces. Marketplaces like eBay can now offer sellers an effective, risk free model to optimize the performance of their sponsored ad listings.

Fri 22/0910:15
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11:15
Technology-Track | EN
In English

If you code them, they’ll come: Developing for new commerce touchpoints

Speaker: Martin Möllmann, Luis Gomes

Webshops are dead, mobile is old news: This talk will be about how to conceptualize, create and maintain a commerce platform that can handle modern consumer interfaces such as voice devices and virtual reality applications and is also prepared for new touchpoints. We will also show a quick demo with the Microsoft HoloLens and talk about how its underlying technology and how it communicates with the commercetools platform.

Fri 22/0910:15
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11:15
Merchant-Track | DE
In German

Are you just another shop or a wonderfully unique one?

Speaker: Gregor Busch, Christoph Hildebrand

No matter what size: Branding increases margins. Merchants often greatly undervalue storytelling. Gregor Busch and Christoph Hildebrand are professionals for brand building and can open your mind. This branding-workshop showcases authentic examples on their way to becoming a household name and will inspire you.

11:30
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12:30
Fri 22/0911:30
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12:30
Strategy-Track | EN
In English

The Psychology of Pricing

Speaker: Prof. Dr. David D. Loschelder

Pricing differs: 19.99€, 20.00€, 19.87€, 15€+5€, 25€ for 19.99€ — and pricing matters. How we price our products distinctly affects the psychology of our customers. This session reviews valuable psychological research on how to best determine successful pricing for goods, and how psychology should be used to position them. Discussions are welcome.

Fri 22/0911:30
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12:30
Technology-Track | EN
In English

Cloud infrastructure workshop

Speaker: Marcin Zmaczynski

Aruba Cloud presents the latest infrastructure models, best practice and advice for ensuring top class cloud-driven ecommerce performance.

Fri 22/0911:30
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12:30
Merchant-Track | DE
In German

The influence of payment methods on shop success

Speaker: Marcus Lilienthal, Markus Fuchs, Jan Kanieß

Whoever offers the most important payment methods improves the conversion rate in his/her own shop. Marcus Lilienthal gives an insight into the innovative laboratory of Ingenico, followed by a panel with Markus Fuchs from Paypal and Jan Kaniess from Payone. Till-Florian Schaefer moderates an insightful discussion.

Lunch break
12:30
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14:00

14:00
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15:00
Fri 22/0914:00
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15:00
Keynote | EN
In English

Harnessing High Tech

Speaker: Theo Priestley

Theo Priestley explores how the biggest new technologies will shape the SMB space – from artificial intelligence, chatbots, voice recognition, big data, micro services etc. A look at which areas are gaining most success and how small retailers can adopt them.

15:00
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16:00
Fri 22/0915:00
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16:00
Strategy-Track | EN
In English

CEO round table: The future of SMB cloud solutions

Speaker: Dr. Christian Böing, Philip Magoulas

Web hosting companies are the most popular source of SMB e-business solutions, such as domains and online shop software. This strategic round table, moderated by Cheryl Kemp, looks at market developments in the cloud industry, and what this means for future SMB targeted offerings.

Fri 22/0915:00
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16:00
Technology-Track | EN
In English

Integration of Shipcloud / ERP integration via Honico

Speaker: Claus Fahlbusch, Emil Hadner

Offering several shipping options can be a challenge, technically and business-wise. Claus Fahlbusch from shipcloud explains how online retailers can face the high expectations of their customers and how to get their shipping process to „Amazon level“ by using a shipping service provider.

ePages’ ERP integration partner Honico explores the challenges and best practices for delivering a top quality ERP integration for customer shops.

Fri 22/0915:00
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16:00
Merchant-Track | DE
In German

Ecommerce Roundtable: Experts and merchants exchange their insights

Speaker: Alexander Graf

Alexander Graf from Spryker will discuss the most exciting ecommerce developments with industry experts and merchants on stage. You are invited to ask questions.

16:00
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17:00
Fri 22/0916:00
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17:00
Strategy-Track | EN
In English

Sell Local, Sell Global – cross border ecommerce today

Speaker: Michael Jäschke

SMBs have a stronger chance than ever to conquer overseas markets – but what strategies work best for reaching and converting diverse audiences? Michael Jäschke, Head of Channel Sales DACH, Google Marketing Solutions, explores how to tackle cross border ecommerce effectively.

Fri 22/0916:00
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17:00
Technology-Track | EN
In English

Fri 22/0916:00
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17:00
Merchant-Track | DE
In German

Social Media as a revenue driver for online shops

Speaker: Teja Töpfer

With social media marketing, online merchants can not only win new customers, but also increase customer loyalty and provide good customer service. Teja Töpfer, COO and founder of Facelift, presents case studies and gives practical tips.

Informal conclusion
17:00
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17:30